Consumers to get Christmas gifts from bakers

DESPITE hikes in the prices of sugar and flour, consumers will get a Christmas gift of sorts from bakers who have agreed to subsidize the price of their generic bread.

Philippine Baking Industry Group (PhilBaking) group president Simplicio Umali Jr. said Friday they have agreed to keep the “Pinoy Tasty” loaf at P36.

“Kahit tumaas ang presyo ng asukal at arina ang asosasyon namin ay napagkasunduan na isa-subsidize namin ang presyo ng Pinoy Tasty so hindi namin tinaataas ang presyo noon. Ia-absorb namin ang cost,” he said in an interview on dzBB radio.

But while he said bakers will sell the “Pinoy Tasty” at P36, they may adjust prices of their other branded products, especially those that use more ingredients.

Earlier this year, the “Pinoy Tasty” bread loaf was introduced in the market, selling in Metro Manila at P36 a loaf.

The “Pinoy Tasty” is to be cheaper than the equivalent branded loaf in the market.

Umali said that while they will keep the price of “Pinoy Tasty” at P36 at least during the holidays, they cannot do the same for branded products.

“Ang branded di kaya i-maintain dahil maraming ingredients niya … magpapatong kami nang kaunti,” he said.

He hinted the price hikes for branded bread loafs may be between P1 to P1.50.

Without the “subsidy” by bakers, he said the price hikes in flour and sugar would have brought up prices of a bread loaf by up to P8. Julian Labores

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