Carla Abellana. John Prats gigisingin ang mga nagtatamad-tamarang Pinoy

SIGURO na-realize ng Marikina Shoe Exchange (MSE) family na epek na epek ang mga artista as endorser ng kung anu-anong produkto kasama rito ang karaketan ng naglipanang dubious networking schemes (from vaginal douse to vitamins, etc.) in our midst.

And don’t look now, MSE recently got the services of not just one movie actor to endorse their product line, but  five celebrities no less, take note five, ha (?) in the person of Carla Abellana, Billy Crawford,  John Prats, Iya Villania and Chris Lawrence. Big deal and big time if you ask me.

Caveat emptor (let the customers be aware). Ang strategy ng MSE is like that of Natasha – direct selling lang. Walang network-network at upline-upline, downline-downline coatings which from my own experience ay towards the end ay mag-collapse talaga ito at yung puhunan mo ay will be gone with the wind if you are not smart enough to harvest your investment sa kalagitnaan pa lamang ng shelf life ng networking scheme na sinasalihan mo.

I should know I was witness to the original networking scheme ng Agrix Films, Inc. in the early 80s which went pffttt in my face. Been there done that to all the promises of networking schemes for fast buck and fortune. hahaha! From selling anti-oxidants to brain enhancers all went to naught.

The worst tragedy that befell a comrade was that of Rudy Diego who snuffed his own life out when the networking schemes which he himself devised became unmanageable.

Buti na lang MSE encourages direct selling offering a wide array of products from apparel, shoes, bags, wallets to household items. This way hindi naho-hoodwink ang mga sellers to sell products in the manner of get-rich schemes mentality tulad ng mga pinapairal ng mga game shows on TV.

So how do you become a seller for MSE? Say ni Carla Abellana, “You can apply on- ine, via phone or in person at any of the MSE branches nationwide. The registration is free and the membership ID and MSE catalogue is an option for only P115 inclusive of signage, registration form and company policy. Once you become a dealer, discounts may be availed immediately.”

Dagdag naman ni Iya Villania: “A dealer just needs to make a total gross single purchase amounting to P3,000 or higher. There are two discount levels. The first is the 27% discount level which can easily go up to 40% if a dealer has paid-in sales of P50,000 for 30 calendar days. Once a dealer gets to the 40% discount level, there is no going back to 27%.

Sabi naman ni John Prats: “Aside from sales, there are other ways to earn thru MSE. There are the wholesaler and service center incentives in rebate form. Thru dealer recruitment, one can also earn a lifetime commission.”

From the looks of it, there is hope and fortune in direct selling, whether it is Marikina Shoe Exchange products or what-not ang dini-deal mo. Kahit ba uling, camote o fishball ang iyong tinitinda, basta ba pursigido kang ibebenta ang mga ito, kikita ka nga talaga kesa nakatanghod ka lang sa harap ng TV o nakasalampak sa upuan araw-araw. O di kaya kesa maghintay na lang tayo sa sunod na rasyon galing sa mga nagpapakakuba na mga OFW nating mga breadwinners abroad.

Para sa akin, symbolical lang ang MSE sa pagsulong sa kamalayan ng papagpapatayo ng sariling bisnes towards direct selling  kesa umasa ka sa dole-outs ng pamahalaang di matuwid-tuwid ni Pres. Noynoy, di ba naman? Let’s face it, simbolo lang din ang endorsement acts ng mga nabanggit na mga artista dahil di naman nila pwedeng gamitin ang lahat ng mga produkto na ini-indorso nila for one reason or other.

Ang mahalaga ang mga tamad na Pinoy will look up and listen kapag artista ang nagsasalita to wake them up to be entrepreneurs and self-employed themselves. Enough na sa katamaran! Sell and direct sell!

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