In the name of publicity: Showbiz denizens thrive in gimmickry

IN SHOWBIZ, it is inevitably unfortunate that most of its denizens thrive in gimmickry, yes, in the name of publicity.

Gumradweyt na siya sa kanyang gay bar na nagsara sa Pasay City, pinagkalooban na rin siya kumbaga, ng diploma sa pagtuklas ng mga tinaguriang “baywalk starlets,” but talent manager Lito de Guzman—for all his dark history of business ownership and artist management—does not seem to give up on what’s still in store for him in showbiz.

O, asa pa siya?

Diminutive that Lito is, mataas ang kanyang pangarap, this time banking on his newly formed group collectively known as ano na nga ba ‘yon, Kuya Pete? (Wonder Gays, my boy. – Ed) All we know is that all its members are literally colorful, they can compete against the multi-colored Power Rangers!

Sadly, ang napiling paraan ni Lito para pasikatin ang kanyang all-beki group lacks the “range of power.” In Lito’s attempt to hype his latest find, the most seemingly convenient means to attain instant success ay gamitin si Vice Ganda.

Based on reports, hinarang daw ni Vice Ganda ang dapat sana’y guesting ng grupo ni Lito. Worse, pinalalabas ng kampo ng “lehitimong” manager na ang dahilan umano ng non-TV exposure ng all-beki group na ito ay bunga ng insecurity ni Vice Ganda.

How presumptuous naman could Lito and his ilk get. Sa anong basehan naman maiinsekyur ang isa nang established TV host-comedian compared to an obscure group composed of upstarts, aber?

For one, what Vice Ganda dishes out, entertainment-wise, is a total departure from Lito’s group with limited acts that are only best appreciated in intimate venues with an equally limited audience.

To top it all, track record-wise, has any of Lito’s talents—individual or group—ever made it? The answer is a big WALEY!

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ESPESYAL ang birthday episode ng The Bottomline in honor of its host Boy Abunda.  Late Saturday night umeere ang naturang programa, nagkataong Sabado rin pumatak ang kaarawan ng King of Talk (October 29).

Pero kung nakasanayan na ng mga manonood na may kinakapanayam si Kuya Boy, the tables are turned this time around. The host becomes the subject, if not the target of a barrage of intriguing questions mula sa mga tinaguriang Bottomliners.

Minsan na kaming naging panauhin ng programang ito, Kuya Boy’s interview was Ai Ai de las Alas who’s a dear friend way back in college. Alongside another tropa, we were secretly hauled inside the “war room,” kung saan we, as bottomliners, had a field day making on- camera side comments as well as tossing fearless questions addressed to the subject (however read by Kuya Boy in random fashion).

Sa pagdiriwang this time ng ika-nth birthday ni Kuya Boy (he wouldn’t divulge his biological age), isa sa mga naimbitahang bottomliners ay si Lolit Solis.

Kuya Boy and ‘Nay Lolit’s friendship goes a long way. Their direct professional relationship began as hosts of Startalk in 1995. Despite Kuya Boy’s transfer to ABS-CBN, their closeness has not wavered a bit.

In my little way, magsilbi sanang munti ko ring regalo ng pasasalamat ang item na ito tungkol sa iginagalang at minamahal kong tao with whom I had proudly spent nearly five years in Startalk, and how I sorely missed working with the one and only Eugenio “Boy” Abunda Jr.

Maligaya at mabiyayang kaarawan po sa inyo, Kuya Boy. Mabiyaya para makaharbat po kami…charos!

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