Not fun to plagiarize

HONESTLY, I hate joining others in either giving high five or disapproval over the “new” slogan launched by the Department of Tourism (DOT).

Nonetheless I could not help just sitting down and saying nothing about it.

OK fine, DOT’s Ramon Jimenez can be right when he brags his slogan: “It’s more fun in the Philippines” is something that’s easily understood or others may say that portends nasty things like you know what the country is best known for.

PNoy’s top advertising man even boasts that it’s the result of painstaking brainstorming and creativeness of those behind it like the private advertising agency that’s said to have been contracted to conceptualize the campaign plus an additional input from no less than the President as bragged by ex-Tourism chief Albert Lim’s successor.

It’s fine again, but did these tourism geniuses really do their homework or would they just say it’s mere coincidence AGAIN when the slogan appears to be a copycat of a 1951 poster “It’s more fun in Switzerland”? Huh, another tourism plagiarism?

Obviously, Lim was forced to call it quits due to the dire consequences of coming out with a “Pilipinas kay ganda” slogan that appeared to have been copied from a tourism poster of the Polish government but not Jimenez who even tries to say that whether it’s imitated or not the bottom line is the objective that’s to sell the country in a simple but convincing way.

Not to mention how much of the people’s hard-earned money that’s used for the “creative” slogan that was a close imitation from a black and white poster of the Swiss government six decades ago instead of coming up with an original catchphrase.

If that’s the result of a thorough study from Jimenez’ pack, which I believe it’s not, had they not thought of surfing the internet to double check if their “creative” slogan would be similar to another specifically from other countries’ tourism offices?

That’s not fun and it’s a shame to plagiarize and just ignore it as if nothing happens.

Another Navotas’ Recognition

Talking about real challenges, Mayor John Rey Tiangco of Navotas City takes it as another way for him and his administration to do better for the good of his constituents when the local government gets the “Seal of Good Housekeeping” from the Department of Interior and Local Government (DILG).

“It’s always a pleasure and privilege to be recognized and awarded for hard work,” says the mayor as he accepted the certificate from DILG Representative Marlon Gatpandan during a simple ceremony held recently at the City Hall ground.

According to Gatpandan, the seal was awarded to the city government that has shown transparency and accountability, among others. “The Seal of Good Housekeeping award is difficult to come by as DILG sees to it that the city exemplifies good governance.”

Navotas is one of the first LGUs in the National Capital Region that received such honor like  Caloocan, Marikina and Makati.


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