Tourism Philippine style

SUMMER is here and so are the tourists coming in droves.

It has always been said that the core strength of the country are the Filipino people themselves, thus, the national government focuses on this particular strength in selling the Philippines, aside, of course, from its very abundant natural resources.

During the initial attempts of the Department of Tourism (DOT) in introducing the new slogan “It’s More Fun in the Philippines,” many people tended to consider the old “WOW Philippines” slogan better, first and foremost for the reason that it’s not plagiarized.

Indeed, I thought, if the Tourism Department cannot find anything that is not a copycat, then why proceed with the idea anyway.

For sure, our thinking is smart countrymen would not take any noteworthy national issue sitting down without finding anything wrong with it (to avoid putting the country to shame) using information just right there at their fingertips.

Capitalizing on the goodness of the Filipino is noteworthy, but to me it seems like the Department is passing on to the citizens the responsibility of increasing tourism arrivals by conscious efforts of doing good, being hospitable, happy and warm.

There’s danger that if Filipinos don’t shape up, tourists will ship out.

Unfortunately, “It’s  More Fun in the Philippines” still refuses to be separated from “Onli in da Pilipins,” the latter being a source of humor for some peculiar behaviour found in Filipinos or in its environs, ranging from humoristic to idiosyncratic.

The image of a Filipina posing like she was being nailed to a cross in Pampanga made many people comment that such scene could only happen in the Philippines, or that only a Filipino can do the act.

Luckily for the Philippines, the photographers also caught a foreigner posing by the same cross.

The humor of “It’s More Fun in the Philippines” is spreading like virus.

While blogs have sprouted like mushrooms during the initial stages of its campaign, social media networks have helped in playing up more on the humor of the slogan and has slowly shifted public attention to the positive Filipino culture of ingenuity and close knit family and societal ties.

Maybe, just maybe, the DOT campaign could prove its worth over time.


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