DA launches ‘rice label, package’ contest

PINOY Aromatic Rice. Phl Heritage Rice. Bigas ng Lahing Kayumanggi.

These are just some of the possible names or labels that may be used to describe and promote the country’s popular aromatic, upland rice varieties.

Those that will be selected will win the top prize of P25,000 cash and the chance to be known worldwide as his or her work will be made the official brand and package of the Philippines’ upland, aromatic rice varieties for sale here and abroad.

Those interested may join the DA’s ‘rice packaging contest’ spearheaded by the agency’s national rice program. The contest is open to all, at least 18 years old.

Contestants are asked to come up with a brand name and design that is distinctly Filipino. It should use a unique Filipino word and scenery directly related to rice and farming activities.

Contestants are asked to create two designs, one each for a 1-kg package (20 centimeters (cm) x 25 cm, and another for a 5-kg package (29 cm x 50 cm).

The contest is divided into two categories: one for the manually-rendered design or art work; and the other for computer-aided designs.

Entries for the manual category should be done on a ¼ size illustration board, using any colored media. Entries for computer designs should be printed in color and pasted on a ¼ illustration board, and accompanied by an electronic copy of the artwork in PNG format saved in a compact disc. Participants may submit three entries per category.

An information sheet indicating the contestant’s name, address, age, contact numbers, e-mail, and signature should come with the entry.

The top entry will receive as prizes P25,000 cash, a trophy and certificate; second prize will get P15,000; third prize, P10,000; and the other finalists will get P2,000 each.

The entries should be submitted on or before November 7, 2012, to a nearest DA-Regional Field Unit, through the DA Regional Executive Director or the Regional Rice Coordinator, or in case of ARMM, at the Office of the Secretary for Agriculture and Food.

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