Casiño to Christmas shoppers: ‘Buy Pinoy, Build Pinoy’

AS the Christmas shopping rush is about to begin, House Committee on Small Business and Entrepreneurship Development Chairman Rep. Teddy Casiño is calling on consumers to buy Filipino-made products “to help spur the local economy and provide much needed income to our local producers, especially the micro, small and medium enterprises (MSMEs).”

Casiño made the call during a visit today at the Trade Fair: Kabuhayan 2012 at the Megatrade Hall II, SM Megamall organized by the Congressional Spouses Foundation, Inc. (CSFI).

“It is during Christmas that we encounter a lot of imported products – from fruits to Christmas lights and other retail products. Sana huwag nating kalimutan ang ating mga kababayang Pinoy na lumilikha ng sarili nating produkto na may kalidad. Kung bibili rin naman tayo ng pang noche buena o panregalo, bilhin na natin ang gawang Pinoy,” said Casiño.

He likewise called on returning OFWs to shun duty free shops and avoid the hassle of transporting boxes of imported goods. “Ipakita natin sa ating mga kamag-anak at kaibigan na ang tunay na balikbayan ay yung bumabalik sa pagtangkilik ng produktong Pilipino. Mas maganda kung ang ating mga pasalubong, bagamat nagmula sa perang dayuhan, ay gawang Pinoy, pusong Pinoy.”

The lawmaker stressed that the country’s MSMEs gain to benefit the most if Christmas shoppers buy Philippine-made products. The sector is comprised of more than 750,000 firms or 99.6% of total establishments in the country, contributing 61.2% of total employment. Most MSMEs are mostly into food and retail services.

“From a multiplier effect standpoint, it would be best for our kababayans to buy from tiangges and small stores that sell locally-sourced products. For noche buena, let’s buy locally-grown fruits from the market. Bumili tayo ng bibingka at puto bungbong, tsokolateng tablea imbes na imported instant chocolate. Kesong puti sa halip na queso de bola. T-shirt na gawa sa Bulacan o sapatos galing Marikina, sa halip na imported sa France at US,” he stressed.

Casiño is the author of House Bill 5573 declaring November as the “Buy Pinoy, Build Pinoy Month.”

“We set November as the Buy Pinoy, Build Pinoy Month in preparation for the yuletide season. The campaign will be on the minds of the consumers, just in time for Christmas shopping,” Casiño ended.

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